By Danielle Basch, Leap. Appealing to homeowners through digital means could boost your business. A home with curb appeal catches the eye of others in a given neighborhood. It is memorable and attractive, often raising property values for neighboring homes as well. Home service companies, like roofing contractors, have traditionally ...
By Ingage Following up with sales leads is a very important step in securing a sale. Here are a few tips to help you succeed. Nearly all consumers have been in the position where they’re thinking about buying something but they need a little time to make the decision. Well, ...
The Tech Stack is designed to help contractors win in today’s new normal. Owens Corning, in collaboration with its Business Service partners, is launching Tech Stack, a curated suite of resources spanning every link in the contractors’ business ecosystem. Available to all contractors in the Owens Corning Roofing Contractor Network, the ...
By Ingage. Find the perfect balance in your valuation of your services with these tips from Ingage. It’s important to carefully consider the pricing of a product or service in order to maximize profits while still remaining competitive when closing a sale. Striking the right balance between pricing ...
Editor's note: The following is the transcript of a live interview with Ron Lloyd from Kokua Roofing. You can read the interview below, listen to the podcast. Speaker 1: Welcome to Stories from the Roof, from rooferscoffeeshop.com, where we tell the stories of roofing professionals from around the globe. Heidi Ellsworth: ...
By Ingage. Tracking a variety of sales metrics can give your company a leg-up on competitors. If done properly, it can be very effective. Measuring a company’s success may seem like a fairly straightforward task — you look at how much revenue and income the company is bringing ...
By Ingage. Buyers are becoming more uncertain, slowing down the sales process. How can salespeople overcome this? There are many potential factors that disrupt the sales process. Customers have differing biases, personalities, resources and capacities. Depending on customers’ brand loyalty, the sales cycle could easily be interrupted. External factors even ...
By Ingage. New leads are not enough to keep your business growing, your business needs to learn how to engage cold leads as part of a successful sales process. Any contractor can tell you that the key to increasing profitability and bringing in new clients lies in quality lead generation. ...
By Ingage. Superior customer service doesn’t stop after the sale is made. Landing a sale does not necessarily guarantee customer loyalty. Working to develop a good customer rapport is essential to the sales process, but efforts to cultivate this shouldn’t stop after a sale is made. It’s during the post-sales ...
By Cass Jacoby. Owens Corning® University is available at a click of your mouse. Don’t miss out on these live expert sessions that will take your business to the next level. Owen Corning University (OCU) is for everyone in the roofing industry, from the novice looking to learn foundational elements ...