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GAF
7 Tips for Standing Out After a Storm
By Don Kilcoyne, for GAF. How to stand out from out-of-area contractors after a storm. After a storm, homeowners often scramble to get roofing repairs completed in a hurry. Unfortunately, that means a local, trusted businessperson like you may find yourself suddenly competing with a swarm of contractors from outside your area, ...
Reliant Roofing Announces Second Annual Every Shingle Heart Initiative
Jacksonville company grants new roofs to local families through its annual program. Jacksonville, Florida —Reliant Roofing is pleased to announce its second annual Every Shingle Heart Initiative. This program was created in 2017 as a way for the Jacksonville-based company to give back to the community by providing families in need ...
Bad News for Algae is Great News for Homeowners
GAF announces patent-pending algae fighting breakthrough. By Don Kilcoyne. Many homeowners get a special feeling of pride when they see the rich textures and precise colors of a beautifully-installed new roof. It ties all of their other design choices together. It symbolizes a long-term investment in protecting the things they value. And it ...
GAF offer a Salute to Our Troops and Highlights Technology at IRE
Special guest Mike Rowe, “the dirtiest man on TV,” helped GAF offer a “Salute to Our Troops” at the GAF booth during this year’s International Roofing Expo in New Orleans. By Don Kilcoyne. Rowe offered his thoughts on the labor shortage that is currently plaguing our industry as well. ...
Meet the Microscopic Pest that Leaves a Giant Mess: Blue-Green Algae
If you drive down virtually any residential street in the U.S. or Canada, there’s a chance you’ll see at least one roof stained with black or dark brown streaks from algae. by Don Kilcoyne for GAF. Many homeowners mistake these stains for mold, mildew, moss, or even tree sap. ...
GAF Advancing Innovation in Roofing Industry with Technology-Driven Product Showcase at 2018 International Roofing Expo (IRE)
Company to advance innovation by presenting leading-edge materials and digital solutions aligned with shifting customer preferences and purchasing behaviors. GAF, North America’s largest roofing and waterproofing manufacturer, will feature a portfolio of cutting-edge products and digital platforms that improve product durability and enhance the sales process for contractors at the 2018 ...
GAF Welcomes 'Dirty Jobs' Host, Skilled Trade Advocate Mike Rowe to the IRE 2018 Show Floor
Join GAF and Mike Rowe for a salute to our troops – both active and veterans. Roofing contractors will get to meet the ‘dirtiest man on television’ at the 2018 International Roofing Expo (IRE). Mike Rowe, former host of the hit show “Dirty Jobs” on the Discovery Channel, and renowned public speaker, ...
How to Help Homeowners Understand Ice Damming
The cold winter season is the time when many homeowners see icicles hanging from their eaves and/or water coming in the house due to ice damming on the roof. By Paulo Vieiradias, GAF There are three main causes of ice damming: Poor insulation from a house ceiling. An attic with inadequate or deteriorated ...
The Benefits and Risks of Replacing a Roof in the Winter
There are three components that affect the final result: the human factor, the tools’ capacity to perform, and the shingle product itself. By Guillaume Bailly, writer for GAF. I saw the situation over and over again when I worked for the emergency repair service in Canada: a customer calls in because of ...
GAF Global Headquarters Featured in USGBC+ Article
The article detailed how USGBC Platinum members are rising to the challenge of designing and making products that last. GAF’s global headquarters located in Parsippany, New Jersey, was profiled in the July-August issue of the U. S. Green Building Council (USGBC) USGBC+ Magazine as a building that is transforming our environment. After ...
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