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Cass Jacoby
What Story Does Your Logo Tell?
By Cass Jacoby, RCS Reporter. Why your logo is an important part of what your company tells its customers. While a logo might seem small in the grand scheme of everything else going on with your company, it is the single-most definitive way consumers are going to connect with ...
How To Answer Customer Questions About Grace ICE & WATER SHIELD®
By Cass Jacoby, RCS Reporter. GCP’s Grace ICE & WATER SHIELD® is designed to protect the home from wind-driven rain and ice dams, here are some talking points for recommending the product to homeowners. As extreme weather continues to become the new norm, construction and repairs need to ...
Why You Need a Relationship With Your Manufacturer’s Representative
By Cass Jacoby, RCS Reporter. Join Heidi as she talks with Randy Chaffee and discuss how having a relationship with your manufacturer’s representative is a key resource for the contractor. In an episode of Roofing Road Trips, Heidi sits down with Randy Chaffee, a leading manufacturer’s representative for Marco ...
True Square Advantage Gives You 100 Square Feet You Can Rely On
By Cass Jacoby, RCS Reporter. Bigger shingles + larger exposure = lower job costs and increased profits. The 'True Square Advantage’ is one of the key features that riases IKO above its competition. IKO’s Dynasty, Cambridge and Nordic shingles are all designed with the ‘True Square Advantage’ which will help ...
Diversity is the Future of Your Company
By Cass Jacoby, RCS Reporter. Rae July and Terae Kearney talk about their experiences as black women in the roofing industry and meet with Mandy McIntyre and Heidi Ellsworth to discuss how diversity will revolutionize the industry. RoofersCoffeesShop® celebrates Black History Month in roofing in a phenomenal Coffee Conversations on ...
Why Your Sales Pitch Needs a Visual Upgrade
By Cass Jacoby, RCS Reporter. Leap CEO Steve Stencil teaches you how to help homeowners visualize their home project. As an expert contractor, visualizing what a home renovation will look like is almost second nature to you. After all, you have worked on enough projects throughout the years ...
Spellbinding Curved Roof on This Cottage in Poland is Out of a Fairytale
By Cass Jacoby, RCS Reporter. At the foot of the Tatra Mountain in the village of Bukowina Tatrzańskasits an enchanting home designed by Sebastian Piton. This whimsical house was built by architect Sebastian Piton in Poland. The shapes of the roofs bring to mind 19th century architecture, specifically the ...
Save on Labor Costs With Imperflex®
By Cass Jacoby, RCS Reporter. Self-adhering membranes offer a quick and simple installation that delivers quality while cutting back on time and cost. Now more than ever, contractors demand products that are easy and convenient to install. That’s why you should consider Bitec’s Imperflex self-adhered mineral-surfaced cap sheet for your ...
Where Europe’s Green Roof Revolution Started
By Cass Jacoby, RCS Reporter. Basel, Switzerland mandated green roofs, now other European cities are following suit to combat climate change. How do you reduce flooding, improve biodiversity and lower energy costs? You cover every building in plants. On top of every flat roof in Basel, Switzerland you ...
Discover the Power of Networking
By Cass Jacoby, RCS Reporter. In an interactive Cotney and RoofersCoffeeShop® Affinity Webinar learn how to use company, industry and community networking opportunities to open new doors for your business. This webinar highlights the new workbook by Heidi J. Ellsworth and Karen L. Edwards of RoofersCoffeeShop, “The Power ...
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