Expert Conversations
Finding opportunity in every position
By Emma Peterson. Jenilee Common on embracing discomfort, continuous learning and leadership in the roofing industry. In an episode of the Stories from the Roof podcast, sponsored by SRS Distribution, Megan Ellsworth saw down with Jenilee Common, the CEO of Leaf Home. Leaf Home is a full-service roofing company that ...
Using AI as a tool, not a definitive
By Emma Peterson. Trent Cotney breaks down where AI is useful; and where it can lead you into trouble. It seems like artificial intelligence (AI), specifically generative AI, is the only thing anyone is talking about these days. To learn more about its role in roofing and construction operations, ...
Beyond the barn: Barndominiums enter a new era of growth
By Jenny Yu. Industry leaders say demand for flexible, durable and lifestyle-focused steel buildings continues to expand into residential, commercial and luxury sectors. The barndominium market continues to gain momentum across residential, commercial and mixed-use construction, creating new opportunities for architects, builders, contractors and suppliers focused on metal building ...
Begin managing proactively with online training
By Emma Peterson. Learn how Cotney Consulting Group’s training elevates individuals, businesses and the industry as a whole. Having a properly trained team is one of the biggest factors in not only promoting individual growth but also long-term business success. But, in the busy world of roofing, it can ...
Navigating a new normal
By Emma Peterson. How contractors and manufactures can handle long-term uncertainty and instability. For the last few years, it seems like we are in a cycle of uncertainty and instability, whether that be on the geopolitical stage or local. And as 2026 continues in this trend, it ...
Keeping embers out
By Emma Peterson. The critical role of metal roofing in designing homes to withstand wildfires. As we enter wildfire season, creating more resilient homes and structures is top of mind for many people across the country. To learn more about the role of roofing in designing buildings that can withstand ...
Capturing knowledge and culture across business transitions
By Emma Peterson. Why succession planning is about more than retirement — it’s about people, knowledge and culture. For many small business owners, the goal is to create a legacy in their business that succeeds long after they retire. But the spot where many of these owners encounter issues is ...
Winning and learning: How a culture of continuous education can address workforce challenges
By Jenny Yu. The Malco Group highlights training and mentorship as essential to addressing the industry's labor shortage. Nobody in the industry gets to where they are alone, and with an ongoing labor shortage, participating in hands-on mentorship and training programs are more important than ever. In a recent ...
Word of mouth still works – It just looks different
By Emma Peterson. Angi’s co-founder stops by for a conversation about how contractors can build trust and generate leads in a digital world. Before the advent of the Internet, word of mouth was one of the best ways to find new business as hearing another person’s positive experience is ...
A blueprint for higher lead conversion
By Jesse Sanchez. Industry experts discuss how to turn more leads into loyal customers. In an upcoming MetalTalk™, host Karen Edwards meets with Dean Curtis of Ingage to talk about the blueprint for higher lead conversion. Together, they will break down how contractors can guide homeowners through the customer pathway, ...
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