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Expert Conversations
Unlimited learning at METALCON 2025
By Jenny Yu. Watch this Coffee Conversations episode and discover the vast educational opportunities present at this upcoming METALCON. In a recent Coffee Conversations® episode, Heidi J. Ellsworth hosted a panel with four industry experts to discuss METALCON 2025. For the past 30 years, METALCON has become the ...
Bright ideas and better buildings
By Jesse Sanchez. Making the case for healthier, more beautiful buildings, without compromising on energy goals. In this episode of MetalCast™, host Heidi J. Ellsworth turns the mic toward Joe Menchefski, host of the Better Buildings for Humans podcast and corporate sales lead at Advanced Glazings. While early parts of ...
Built to back you up
By Emma Peterson. Fortify Building Brands are committed to helping their contractors overcome any real-world challenges they encounter. In the roofing industry, there are always bound to be unexpected issues and questions that crop up during the course of a project, no matter how well-prepared you are going into it. ...
Diversifying into HVAC/R
By Jenny Yu. Learn how to add HVAC/R to your list of services to grow your business. Every trade needs more skilled labor. In this MetalTalk™ episode, Heidi J. Ellsworth sat down with Greg Guse of Malco Tools to discuss the basics of HVAC/R systems in the building envelope ...
Edge metal: A structure’s shield from tornados
By Jenny Yu. Learn about the importance of edge metal in protecting properties from increasing severe weather events. In a recent Read Listen Watch® (RLW) episode, Megan R. Ellsworth spoke with Hickman Edge Systems’ Director of Private Label and OEM Jason Hildenbrand about the role that edge metal ...
Growing with gutters
By Emma Peterson. Retain customers and grow your margins by adding gutters to your offerings. In a new MetalTalk, Heidi J. Ellsworth sits down with Tim MacVeigh who works for SRS Building Products to talk about how contractors can expand their offerings to boost their revenue. Tim has been a ...
The value of strong supplier relationships
By Jenny Yu. Three qualities to seek in an equipment partner. In a recent RoofersCoffeeShop® Lunch & Learn, Heidi J. Ellsworth sat down with Stephen Gosk from MetalForming, LLC, to discuss the top considerations when choosing an equipment partner. As the MetalForming’s president and CEO, Stephen brings over 40 years ...
Two and a half years in and still standing strong
By Emma Peterson. Industry expert shares how installing Unified Steel products helped keep his home secure. When it comes to finding a durable and high-performance roofing product, getting actual homeowner feedback compared to only seeing a sales sheer makes all the difference. In fact, customer testimonials can tell you ...
Why every roofing contractor needs a tech stack
By Jesse Sanchez. A contractor's tech stack may be more advanced than they realize, here's what it means and why it matters. In the world of roofing and construction, “tech stack” might sound like just another buzzword. But according to Dave Chapman, a 22-year veteran of Estimating Edge, it’s a ...
Taking training opportunities right to contractors
By Emma Peterson. Tremco’s “On the Road” training isn’t just coming to a town near you; it could be coming to your facility! Keeping your team up to date on new developments in the roofing industry through training is crucial to success in the field. But finding the right training ...
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