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Expert Conversations
From inquiry to installation: Support throughout the process
By Jenny Yu. CIDAN Machinery Group offers customers full-service support with every equipment purchase. In this MetalCast™ episode, Karen Edwards spoke with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery Group, about how the company supports customers long after the purchase of their machinery. Ronnie explained ...
Building science: The key to high-performance structures
By Emma Peterson. Explore the science and testing behind creating long-lasting and high-performance buildings. As we face increasingly extreme weather conditions, understanding building science has become more important than ever. At its core, building science is the study of how different components of a building interact to create healthier and ...
Same old drill, brand new tool
By Jenny Yu. Malco’s drill attachment, the TurboShear® Rotary Panel Cutter, makes jobs more ergonomic and efficient. In this Roofing Road Trips® episode, Austin Cash, senior new product development engineer for Malco Tools, spoke with Karen Edwards about one of the company’s newest innovations: the TurboShear® Rotary Panel Cutter. ...
The importance of empathy in life and the workplace
By Emma Peterson. Caitlin Burke shares how overcoming health struggles influences her culture-based approach to recruitment and hiring. In a new episode of Contractor Outlook, Heidi J. Ellsworth sat down with Catilin Burke. Caitlin is a senior construction recruiter at Tiello, a breast cancer survivor and an autoimmune disease ...
Giving back to build the next generation of roofers
By Jenny Yu. Volunteering, outreach and association involvement help strengthen company culture and expand the roofing talent pipeline. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Mindy Dahlquist, business development manager at TRA Snow and Sun, about the company’s involvement in the Let’s Build Construction ...
Looking at succession planning from both sides of the table
By Emma Peterson. John Kenney dives into considerations for professionals stepping into new roles of leadership and for those stepping back. Succession planning is a natural step for every business. In this special Affinity Webinar with John Kenney of Cotney Consulting Group, Heidi J. Ellsworth and Megan Ellsworth sit down ...
Leading with responsiveness and hands-on customer service
By Jenny Yu. From direct-to-builder service to jobsite visits, AJ Manufacturing puts customer needs at the center of every decision. At A.J. Manufacturing Inc., customer service is more than a department. It has been a core part of the company’s identity for its over five decades as a leader in ...
One contest, two incredible projects and countless pounds of snow stabilized
By Emma Peterson. Learn firsthand from award-winning contractors about the importance of snow retention. In a new Roofing Road Trips® episode, Karen Edwards sat down to discuss the 2025 “Show Us Our Snow Guards” contest sponsored by Rocky Mountain Snow Guards with Adrian Oliver, Josh Yandle and Brian Cross. 2025 ...
Don’t let the roof’s edge be the weakest link
By Jenny Yu. From wind uplift to water intrusion, choosing the right edge metal is critical for roof performance and structural integrity. Edge metal may only account for a small portion of a roof’s total surface area, but its role in protecting the structure from wind uplift and water ...
Selling the roofing lifestyle to the next generation
By Jenny Yu. To attract young people to the industry, companies need to meet them where they’re at and know what they want. Attracting the right workers for your crew is one of the most pressing issues in today’s labor landscape. In a recent episode of MetalCast™, Karen ...
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